Published on : 21/09/2020
“There is no place like home” is perhaps not heart-warming in a situation like a
pandemic.
This pandemic will do more than changing the way the real estate industry will work. It has
already
impacted the buying behaviors of people
around the world. With massive unemployment, business failures, and wage cuts, many people are
cautious about buying a property. Home investment has always been of paramount significance.
Still,
in the light of the present-day circumstance,
it has been witnessed that people will invest in a haven since the lifestyle patterns are
expected
to change. They have already changed, and we could see the impact of COVID-19 on the
real estate industry.
According to the reports, housing
sales are believed to have plunged by around 75% after the coronavirus outbreak. As compared to
the
pre-COVID period, house sales have dropped by 70-75%. With social distancing and other
challenges,
the customers have turned to digital
experiences. Seemingly overnight, consumers changed their habits, and with this, the real estate
builders need to reinvent themselves with a newer way of marketing, digitally!
As a real estate digital marketing agency in Bangalore, we
understand that digital transformation is more than just building a shop.
Real estate digital marketing
is about being a powerhouse, connecting with, and serving customers as individuals. This
pandemic has brought in the need to operate
with a real-time rhythm.
The fuel powering all real estate digital marketing is data. Data regarding
your target audience, demographics, interests, and buying habits. This data acts as a secret
treasure that informs everything from ad
targeting to communications to care, which helps builders curate relevant content or offers and
deliver a more personalized experience, digitally! Comprehensive analytics then gauge campaign
performance, either reinforcing an existing
approach or suggesting a new one. It is transformative for the builders and the customers.
Keeping up with the customers in a pandemic situation is a challenge for the real
estate
industry because
consumer buying behaviour has drastically
changed in this lockdown. Technologies and customer data platforms can tackle this challenge.
The right tools like Google Ads, Social media marketing, SEO, PPC, and end-to-end technology
solutions
will help you reach the right audience,
increase sales, generate more significant ROI.
Are you looking for help? We are the best real estate
marketing agency in Bangalore that has delivered effective results for real estate
brands.
Get in
touch to discuss post-COVID digital
marketing strategies for your projects.